Initial Deployment:
OPTION #1
SL: Just because[, FName]…
PH: Enjoy a $10 off $30 Reward on us!
OPTION #2
SL: Here's $10 on us[, FName]!
PH: Enjoy a $10 off $30 Reward through October 13.
OPTION #3
SL: [FName, ]$10 Reward inside!
PH: Join us for $10 off $30 now through October 13.
Reminder Deployment:
OPTION #1
SL: Get $10 on us before it expires!
PH: Use your $10 off $30 Reward before it expires on October 13!
OPTION #2
SL: Don't leave behind $10[, FName]!
PH: Your $10 off $30 Reward expires this Sunday, October 13.
OPTION #3
SL: [FName ,last][Last] last chance for $10 OFF!
PH: Use your $10 off $30 Reward before it expires on Sunday.