PCIQ Subject Line Optimization:

• SL 1 (Direct): Westin's White Sale is Here!
• SL 2 (Offer): Save XX% on Linens from Westin Hotels
• SL 3 (Urgency): Limited Time: Save XX% on Linens!
• SL 4 (How To): How to Make Your Bed for Less - Save XX% Today!

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